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Derived from the word "scene," skena refers to alternative, indie music-loving youth characterized by oversized band t-shirts, Doc Martens, and vintage spectacles.

This focus on wellness is also reflected in the fitness industry. Boutique gyms and specialized fitness centers are sprouting up across Indonesia, and FTL Gym even launched the country’s first "Under 30" fitness concept, recognizing that young people want a dynamic, community-oriented space rather than just a place to lift weights. The data backs this up: 75 out of 100 Gen Z respondents in the Cheil survey listed health as a top future goal, embracing not just physical fitness but also mindful eating and balanced sleep.

reflect a growing digital resistance to perceived systemic inequality. 3. Lifestyle & Consumer Preferences indonesia gen z report 2024 - IDN Times Derived from the word "scene," skena refers to

Young women are blending traditional modesty with streetwear, sneakers, and bold makeup.

Indonesia is a mobile-first nation, and games like Mobile Legends: Bang Bang (MLBB) , PUBG Mobile , and Free Fire are massive cultural anchors. Esports tournaments fill stadiums, and top gamers are treated with the same reverence as mainstream celebrities or athletes. Fashion and Aesthetic: From "Skena" to Modest Wear The data backs this up: 75 out of

| Sector | Recommendation | |--------|----------------| | Brands | Embrace local first —use regional slang, collaborate with micro-influencers (5k–50k followers), and design for tropical functionality. | | Educators | Integrate digital literacy and mental health into curricula. Avoid moral panic over trends; instead, co-create content with student creators. | | Government | Engage youth via TikTok and Discord town halls. Support public thrift markets and affordable creative spaces (e.g., sanggar ). | | Health services | Offer low-cost online counseling and normalize therapy through youth-led campaigns. |

The air in Jakarta’s SCBD district didn't just carry the scent of rain and clove cigarettes; it carried the frantic energy of "Citayam Fashion Week." For Lifestyle & Consumer Preferences indonesia gen z report

Indonesian youth culture in 2026 is defined by a shift from passive digital consumption to active "agency," where Gen Z and Gen Alpha are co-creators of media, video games, and social content

The success of local skincare giant Skintific (which uses aggressive TikTok affiliate marketing) has spawned a template: Identify a insecurity, create a serum, pay 10,000 micro-influencers to dance with it. Indonesian youth no longer aspire to work for a company; they aspire to become a hashtag.